When Cheyenne van der Veen set out to create Pouh, a stylish bag brand from Amsterdam, she knew the brand needed more than just beautiful products—it needed a story, a voice, and a visual identity...
When Cheyenne van der Veen set out to create Pouh, a stylish bag brand from Amsterdam, she knew the brand needed more than just beautiful products. It needed a story, a voice, and a visual identity that would resonate with its audience. That's where we came in.
We worked closely with Cheyenne to pinpoint the brand's target audience, analyze the competition, and crystallize the core values, vision, and mission that would define Pouh. With this foundation in place, we explored different design routes, each one aimed at capturing the essence of the brand: chic, timeless, and effortlessly cool.
When Cheyenne van der Veen set out to create Pouh, a stylish bag brand from Amsterdam, she knew the brand needed more than just beautiful products. It needed a story, a voice, and a visual identity that would resonate with its audience. That's where we came in.
We worked closely with Cheyenne to pinpoint the brand's target audience, analyze the competition, and crystallize the core values, vision, and mission that would define Pouh. With this foundation in place, we explored different design routes, each one aimed at capturing the essence of the brand: chic, timeless, and effortlessly cool.
When Cheyenne van der Veen set out to create Pouh, a stylish bag brand from Amsterdam, she knew the brand needed more than just beautiful products. It needed a story, a voice, and a visual identity that would resonate with its audience. That's where we came in.
We worked closely with Cheyenne to pinpoint the brand's target audience, analyze the competition, and crystallize the core values, vision, and mission that would define Pouh. With this foundation in place, we explored different design routes, each one aimed at capturing the essence of the brand: chic, timeless, and effortlessly cool.
Building the brand. We created a logo that embodies Pouh’s modern yet classic vibe, along with secondary logos for added versatility. The typography we selected complements the logo perfectly, lending the brand a polished look. We also curated a color palette that feels both sophisticated and approachable, setting the tone for all of Pouh’s visual communications.
Our work didn’t stop at design. Beyond the basics we provided creative direction for Pouh’s campaign photoshoot, ensuring every image told the brand’s story. We also took care of the photography, capturing the bags in a way that highlights their quality and style. To help Pouh shine on social media, we designed a grid and provided directions on how to post effectively.
Finally, we wrapped it all up with a brand book, laying down the guidelines to keep Pouh’s identity strong and consistent. Ready to make its mark in the fashion world.
Building the brand. We created a logo that embodies Pouh’s modern yet classic vibe, along with secondary logos for added versatility. The typography we selected complements the logo perfectly, lending the brand a polished look. We also curated a color palette that feels both sophisticated and approachable, setting the tone for all of Pouh’s visual communications.
Our work didn’t stop at design. Beyond the basics we provided creative direction for Pouh’s campaign photoshoot, ensuring every image told the brand’s story. We also took care of the photography, capturing the bags in a way that highlights their quality and style. To help Pouh shine on social media, we designed a grid and provided directions on how to post effectively.
Finally, we wrapped it all up with a brand book, laying down the guidelines to keep Pouh’s identity strong and consistent. Ready to make its mark in the fashion world.
